Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective
نویسندگان
چکیده
Virtual communities (VCs) are attracting more attention as they provide a platform for people to share experiences and knowledge, which may further impact their purchase decisions. From a social capital perspective, this study investigated factors that cultivate a VC member’s sense of belonging and their effects on facilitating his participation in the VC in terms of the intentions to get and share experiences
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عنوان ژورنال:
- Int J. Information Management
دوره 32 شماره
صفحات -
تاریخ انتشار 2012